Filmy shirts, skirts to the knee, black stockings with a seam. Vintage style, with a thin waist and an hourglass shape, that reminds you of 40s and 50s. This return to the past conquers 20-year-old girls who discovered that they can be more sensual even without looking like showgirls. Two young fashion designers pointed to vintage: Concetta Assennato and Laura Distefano. They created a new line called Bloody Edith, inspired in an originally way by Edith Head’s style, the well-known costume designer of the Paramount pictures. She won 8 Oscars and now gives the name to this new brand.

Both fashion designers are Sicilian, they graduated from the Academy of Fine Arts in Rome and travelled all around Europe through markets and old vintage stores to seek precious elements from the past, in order to elaborate them in a modern way. And so the refined elegance stolen from high fashion joins this rigorous eccentricity. The styles linked to paper patterns, now nearly obsolete, mix themselves with new materials. Jackets highlight the wait, skirts wrap the legs, blouses are printed with flowers.

Yellow, light blue and cherry red are the main colours. Unmistakable details like buttons, buckles, hair slides (only original ones) are the main feature of these women’s mood. They also manage to make fun of themselves, but never in an “untidy” way. The surprise? Among the clients of Bloody Edith there are younger and younger girls.

Translated by Chiara Nunnari from John Milton Institute