Porn, what a passion. The Italians apparently cannot live without sex, neither the one bought and seen at home, in front of the TV. According to a research by the magazine L’Espresso, three million Italians have bought a porn film in the last year, in Dvd or on pay-tv. Numbers that will grow. In 2012 the data should rise to five million buyers. The multimedia managers have decide to invest in this expanding market. Satellite TV Sky is soon going to activate a 24-hour porn service, just like Fastweb. It will be a business of around 45 million Euros a year for Rupert Murdoch.

Translated by Chiara Nunnari from John Milton Institute